At last, today we released our renovated web site (http://www.kipcast.com). It was long overdue. In the past 2 years our business model has shifted day by day from pure web 2.0 technology to real solutions for real customers. We like to listen to prospects and existing customers. So, every time something looked like a hard problem related to content harvesting and content republishing, we tackled it and created new opportunities for us. So far, that has worked very well. The company’s grown and customers are happy. Where does this leave us with respect to our web site? Well, we were so busy solving real problems that our message to people potentially interested in our solutions was totally messed up. Our web site did not convey the breadth and complexity of our services to customers. We believe our new web site is much more informative than the previous one. However, we will not wait for three years to upgrade what we released today!
Happy reading.
